Nowadays, there’s often some group that’s mad that another group who doesn’t believe what they believe.
I’m pretty laid-back but hey… why not? I’ll play! So today I’m taking on ‘Email-deniers.’
Many businesses spend a lot of time and boatloads of money on their marketing. Yet they often overlook one of the most powerful tools at their disposal.
They simply underestimate the power of email.
Which is good for their competitors (who “get it”) – but bad for them.
Case in point: Recently I had a conversation with someone who claimed that following up with a certain type of membership business doesn’t work. This is for a brick-and-mortar biz, by the way.
Well, ol’ “Wildfire” has connections. And I happen to know some folks who are in this membership industry.
So I posed these questions to a few of them: Do you send out follow-up emails to members who haven’t visited in awhile? And how does that affect your customer retention rate?
I won’t go into all the juicy details, but the answers were unanimous.
As a successful brick-and-mortar biz, most definitely… YES… they keep in touch with their members and offer plenty of incentives to get them to walk through the door again.
And it works.
Like gangbusters.
As I’ve said before, email marketing should be a required tool in your marketing toolbox.
Quite frankly, I can’t think of any other marketing tactic that will put yourself in front of your customer on a regular basis, that is as easy (and relatively inexpensive) to do.
Unless you have the budget to send your customers postcards on a daily basis.
Or call them daily.
Yeah… good luck with that.
So, in a way, I love email-deniers. They’re stuck in the 1980’s while I take my clients to a successful new world, filled with plump LCV numbers and increased ROI.
An important caveat: Remember the 80/20 rule.
Only a small percentage of businesses will properly use email marketing. Those who do will enjoy huge rewards.
And they also understand the 80/20 rule applies to their own email lists.
The point is, in order to get the results you want; you have to do it on a regular basis. This really is what you need to do with all your marketing.
If you know you need to ramp up your email marketing, I have good news. I can help you get onboard with email marketing in a BIG way. You’d be surprised what you can do with a few emails per month.
I love helping new email marketers get off the ground and start exploding with email power. It’s fun! And effective. Meanwhile, if you’re not sure you’ve got the ammunition for getting attention from your potential buyers that means you need to stock up.
You need ideas. Lots and lots of ‘em. Here’s a great way to find more. It will keep your “idea tank” happy and full. Oh, and if you are an ‘Email-denier,’ and doubt me, let me know.
I’ll turn you on to some solid intel that will let you know the sky isn’t falling, after all. As a matter of fact… the sky is the limit.
Believe it. ;-)
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