Stop Overediting Your Sales Copy: Why “Perfect” Can Kill Persuasion
·
Every business owner wants their marketing copy to look professional. No one wants to send out an email, publish a…
-
-
How to Write a Value Proposition That Sets Your Business Apart
·
You already know your business needs to create value for customers and prospects. But creating value is only the first…
-
The “Good, Better, Best” Sales Copy Strategy That Converts
·
My late father was a very successful manufacturer’s sales rep, and one of his favorite pieces of sales advice has…
-
How to Create Lead Magnets That Get a Response
·
Before we talk about lead magnets, you need to first have an opt-in form on your website. The purpose of…
-
The Buzz: CMI’s “Weekly Wrap” August 9 Review
·
I’m unveiling a new blog feature: The Buzz. I’ll share with you some of the tips and insights I’ve gleaned…
-
How to Earn Your Buyer’s Attention
·
When it comes to getting attention, we have to first realize we’re living in an increasingly cynical world. Blame it…