What the Wright Brothers Can Teach Us About Smarter Marketing Strategy
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The first successful airplane was invented by two brothers from Dayton, Ohio. As someone who lives not far from where…
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4 Common Headline Mistakes That Kill Conversions
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Your website headline has one job. To make the right person keep reading. That sounds simple, but many businesses get…
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Stop Overediting Your Sales Copy: Why “Perfect” Can Kill Persuasion
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Every business owner wants their marketing copy to look professional. No one wants to send out an email, publish a…
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How to Write a Value Proposition That Sets Your Business Apart
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You already know your business needs to create value for customers and prospects. But creating value is only the first…
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The “Good, Better, Best” Sales Copy Strategy That Converts
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My late father was a very successful manufacturer’s sales rep, and one of his favorite pieces of sales advice has…
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How to Create Lead Magnets That Get a Response
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Before we talk about lead magnets, you need to first have an opt-in form on your website. The purpose of…