Star Maker Marketing
Making You 'Slightly Famous'
On April 10, 2011, I purchased a Kindle book offered through Seth Godin’s The Domino Project, sponsored by Amazon. Every entrepreneur should own this book. The book was Do the Work: Overcome …
Continue Reading about Why Every Entrepreneur Must Battle This Dragon →
Are you a perfectionist? Writers are notorious for being perfectionists. It’s a necessary part of what we do. Believe me, if people find even one typo in our writing, we hear about it. However, …
Continue Reading about Motivational Monday: Do It Clueless →
You already know I’m all about email marketing. It’s one of the best ways to promote your business. But many small businesses are still leery of using email. Either they only use email to send out …
Continue Reading about The Two-Minute Email Marketer: Email Marketing Goals →
I am old enough to remember a world without social media. And you know what? It was pretty doggone sweet. I’d only know what was going on in someone else’s life if they told me about it …
Continue Reading about Motivational Monday: They Share, Don’t Care →
I’ve published an e-Newsletter for many years. Often I receive complimentary emails from clients and subscribers on the e-Newsletter’s format and copy, which of course makes me happy. There is …
Continue Reading about Why Your Business Needs a Newsletter →
Yes, I’m going to talk about demographics. And generational preferences. Because here’s the deal: if the solution you’re selling is bought by multi-generations, then you need to adjust your sales …
Continue Reading about The Tale of the Clueless Millennial Salesperson →
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