How to Turn a Thought Leadership Book Into a Business Asset
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Here’s what I love about a thought leadership book: It can be shaped into whatever business asset you want. It’s…
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How to Write a Business Book That Is Insightful and Practical
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Many business books are either too simple or too complicated. At one end of the spectrum, you have books that…
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How to Find the Unique Idea Behind Your Thought Leadership Book
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You know your business. You have years—perhaps decades—of experience. You understand your customers, your industry, the problems people face, and…
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The Power of the Podium: Why Financial Advisors Should Seek Speaking Engagements
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I’ll never forget the time I failed epically as a public speaker. It was for a special speaker audition. Our…
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The Power of Thought Leadership Through Publications
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It’s time to power up your marketing. According to WealthManagement.com, millennials familiar with YCharts are more likely than not to…