How to Build a Book-to-Business Ecosystem™ Around Your Thought Leadership
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You may not have considered it before, but if you’ve written a business book or you’re thinking about writing one,…
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How to Turn a Thought Leadership Book Into a Business Asset
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Here’s what I love about a thought leadership book: It can be shaped into whatever business asset you want. It’s…
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How to Write a Business Book That Is Insightful and Practical
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Many business books are either too simple or too complicated. At one end of the spectrum, you have books that…
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How to Find the Unique Idea Behind Your Thought Leadership Book
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You know your business. You have years—perhaps decades—of experience. You understand your customers, your industry, the problems people face, and…
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How to Focus and Finally Write Your Book
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Small packages sometimes hold the biggest lessons. Years ago, I had a candle warmer that sat in my office collecting…
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The Streamlining Book Writing and Marketing Series: The 4 Top Productivity Tools for Financial Advisors Writing a Lead-Gen Book
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Years ago, when I was writing a lead-gen book, the landscape of content creation tools was sparse. Back then, all…