Battle Strategies for Copywriters & Business Owners
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There’s a rumbling going on in Marketing Land. And it has to do with copywriting, copywriters and business owners.…
Sometimes, all you need are a few good templates to help you reach your goals…
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Are You Ready to Amplify Your Return on Relationships?
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Here’s something just for kicks. Since I had some fun sharing my uncensored opinion about B2B marketing, I thought I’d follow it up…
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My Uncensored Opinion on B2B Marketing
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Recently, “Bob,” a B2B marketer asked a question in one of my online marketing communities. He wanted to know if anyone…
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Beaten and Bloody in a Prison Yard Ambush
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If you go to prison, you really want to keep a low profile. Don’t stir up trouble. But many prisoners have…
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Chasing Down Phantoms From an Opera
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The following is a cautionary tale. Instructive, though. Even if you do feel sorry for the poor schmuck involved. Anyway… here’s…
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Why Marketers Need to Pull a Sir Ken Robinson
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One of my favorite TED talks is the one with Sir Ken Robinson. He’s an educator. He gave an amazing presentation, “Do…