How to Strengthen Your Business Core Values
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It is far easier to think of your widget and how to make people want to buy your widget–than it…
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Positioning, Do You Have It?
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An excerpt from an excellent book, The Business of Expertise by David C. Baker: Say that you’re an undifferentiated firm…
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What Email Taught Me Over the Past 14 years
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In 2008, a cybersecurity company hired me to handle their marketing. One of my responsibilities was maintaining the email list.…
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Writing a Book with Wabi Sabi
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I belong to a local photography club. Each month we have a photo challenge. This month’s challenge: Wabi Sabi. I…
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Don’t Frustrate Your Buyer
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Recently, The Cowboy did the sweetest thing. He gave me an early birthday present. And it was such a serendipitous…