How to Strengthen Your Business Core Values
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It is far easier to think of your widget and how to make people want to buy your widget–than it…
Stop Sending “Wooden” Emails… Discover How to Bring Your AI Email Copy to Life!
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Positioning, Do You Have It?
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An excerpt from an excellent book, The Business of Expertise by David C. Baker: Say that you’re an undifferentiated firm…
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What Email Taught Me Over the Past 14 years
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In 2008, a cybersecurity company hired me to handle their marketing. One of my responsibilities was maintaining the email list.…
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Writing a Book with Wabi Sabi
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I belong to a local photography club. Each month we have a photo challenge. This month’s challenge: Wabi Sabi. I…
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Don’t Frustrate Your Buyer
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Recently, The Cowboy did the sweetest thing. He gave me an early birthday present. And it was such a serendipitous…
