Trigger Emotions Deep Dive: Betrayal – But I Trusted You!
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Few things can anger you like betrayal. My pop-psychology observation: It takes a long time to build trust in a…
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Landing Page vs. Squeeze Page: Which One Should You Use?
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I recently released a fresh, hot-outta-the-oven package that will help YOU create the squeeze pages and landing pages that get…
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Inspirational Monday: A Simple Technique to Connect With Just About Anyone
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I remember when I moved to an area in downtown Cincinnati around 1992 that was quickly becoming an urban hip…
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A Weird Trick to Help You Remember Something Before You Fall Asleep
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Maybe some of you have already stumbled on this trick. I don’t even know how I thought of it, but…
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How to Choose the Right Tone for Your Copy: And About “Formal” Tone…
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I recently worked with a client who asked for a “formal tone” for his copy. This is a common request…
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Trigger Emotions Deep Dive: Fear – Be Afraid… Be Very Afraid…
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When using emotions in your copy, you can’t go wrong with fear. There’s a well-known acronym in the B2B marketing…