Inspirational Monday: Never Sell Yourself Short – Know Your Value
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I just got off the phone with a wonderful fellow copywriter who is trying to figure out the types of…
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The New Agile Marketing Method
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In February 2001, a bunch of software developers got together in Snowbird, Utah to discuss lightweight development methods. They published…
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Cracking the Content Marketing Code: The Content Your Buyer REALLY Wants
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Very often, B2B organizations put the cart before the horse. They desire with all their hearts to send their offering…
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Win Your Buyer’s Trust: How to Use Honesty in Marketing
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Years ago, legendary American advertising executive James Webb Young started “Old Jim Young’s Mountain Grown Apples,” which sold fruit by…
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Inspirational Monday: Meet With Friends
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Friendships enrich our lives on many levels. A good friend can see your strengths and weaknesses, yet still love you.…
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The One-Minute Copywriter: Focus on Emotion: Betrayal
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Including the right emotion in your copy is a highly effective way to connect with your prospective buyer. We respond…