The One Thing Every Successful Marketing Message Needs
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Many business owners understand the importance of good written communication. They know their website copy, emails, brochures, ads, and sales…
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Why Attention Matters More Than Impressions in Marketing
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Marketers love numbers. Open rates. Click-through rates. Page views. Video views. Social media impressions. Website traffic. Those numbers can be…
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How to Write a Value Proposition That Sets Your Business Apart
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You already know your business needs to create value for customers and prospects. But creating value is only the first…
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Why Finding Your Niche Is the Key to Financial Advisor Success (and How to Do It)
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Financial advisors everywhere dream of expanding their client base and standing out as experts in their field. But here’s the…
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How to Improve Your Welcome Emails for New Financial Advisor Clients
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When someone becomes a client of a financial advisor, the first email they receive can set the tone for the…
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The Streamlining Book Writing and Marketing Series: The Financial Advisor’s No-Nonsense Guide to Writing and Editing a Lead-Gen Book That Converts
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Continuing from my last article, we’re now going to talk about editing a lead-generation book. As a financial advisor, figuring…