Star Maker Marketing
Making You 'Slightly Famous'
I admit I’m a webinar addict. Send me an email with an irresistible presentation title and I’m yours. Currently I’ve been sucked into anything A.I. and how it relates to content marketing. Needless to …
Continue Reading about Independent Financial Advisor: Harness the Power of a Webinar →
A successful copywriter once shared with me an interesting anecdote when he hung out with some of the top copywriters in the country. Copywriters have their own “inside baseball” language like any …
Continue Reading about Why Financial Advisors Need to Research Their Audience More →
In my previous blog post on this topic, I talked about stealing an idea from "The Big Boys" when it comes to marketing your business. Develop service packages. You can read Part 1 here. When …
Continue Reading about Service Package Ideas for Small Business Owners – Part 2 →
Have you ever treated yourself to a “Spa Day?” If you have, you likely had a lovely menu of services given to you. Manicure, pedicure, full-body massage, reflexology, facial, just to name a few …
Continue Reading about Service Package Ideas for Small Business Owners – Part 1 →
Before we talk about lead magnets, you need to first have an opt-in form on your website. The purpose of having an opt-in form is to capture your website visitor’s contact information. Many …
Continue Reading about How to Create Lead Magnets That Get a Response →
No matter how tempted you are to run with your preferences... don't. Read this first. Recently, Robert Rose, founder and chief strategy officer of The Content Advisory, published an article that …
Continue Reading about Your Customer Isn’t You… Or Your Staff →
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