This Is One of the Strongest Marketing Emotional Triggers
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Did you stop at Starbucks this morning for a cappuccino? How about hitting Tim Horton’s for a breakfast sandwich? Or…
Sometimes, all you need are a few good templates to help you reach your goals…
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Why Tone of Voice is a Big Deal
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What is “tone of voice?” I remember as a little girl, I first heard about it from my dad. “Don’t…
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Build Your Brand in 2023
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557,000. That’s the number of copywriters on LinkedIn. And there are 62,901 freelance copywriters on Guru.com, a popular project bidding…
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The Right Way to Build Trust
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One of the most common requests I’ve had from B2B clients is to write their copy with a “trusted advisor” tone…