Star Maker Marketing
Making You 'Slightly Famous'
I’m unveiling a new blog feature: The Buzz. I’ll share with you some of the tips and insights I’ve gleaned from my vast library of podcasts, books, and online content. Maybe even something I just …
Continue Reading about The Buzz: CMI’s “Weekly Wrap” August 9 Review →
Why do people buy? First, a slight detour into Middle Earth... We’re huge J.R.R. Tolkien fans. Lord of the Rings is freely spoken in our home. When the films were made from the books, we …
Continue Reading about What Compels Your Prospect to Buy? One Reason… →
This is going to be a quick riff on a recent post by Gary Vaynerchuk, "When Will Marketers Talk About Attention, Not Impressions?" It's the same message I give to my clients and newsletter readers …
Continue Reading about Marketers: If You Want Attention, Focus On Your Audience’s Heart – Not Mind →
If I’ve learned anything about copywriting, it’s the principle of “The Big Idea.” The Big Idea was explained by David Ogilvy in his classic book, Ogilvy On Advertising: “You can do homework from …
Few things can anger you like betrayal. My pop-psychology observation: It takes a long time to build trust in a relationship. And during each stage of deepening that trust, you’re using your …
Continue Reading about Trigger Emotions Deep Dive: Betrayal – But I Trusted You! →
I recently worked with a client who asked for a “formal tone” for his copy. This is a common request from clients but I’m going to be completely honest. I loathe formal tone copy. Perhaps …
Continue Reading about How to Choose the Right Tone for Your Copy: And About “Formal” Tone… →
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