Why Attention Matters More Than Impressions in Marketing
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Marketers love numbers. Open rates. Click-through rates. Page views. Video views. Social media impressions. Website traffic. Those numbers can be…
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The Buzz: CMI’s “Weekly Wrap” August 9 Review
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I’m unveiling a new blog feature: The Buzz. I’ll share with you some of the tips and insights I’ve gleaned…
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What Compels Your Prospect to Buy? One Reason…
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Why do people buy? First, a slight detour into Middle Earth… We’re huge J.R.R. Tolkien fans. Lord of the Rings…
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Marketers: If You Want Attention, Focus On Your Audience’s Heart – Not Mind
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This is going to be a quick riff on a recent post by Gary Vaynerchuk, “When Will Marketers Talk About…
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The One Rule for Writing Copy That Will Mesmerize Your Reader Better Than Anything Else You Try
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If I’ve learned anything about copywriting, it’s the principle of “The Big Idea.” The Big Idea was explained by David…
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Trigger Emotions Deep Dive: Betrayal – But I Trusted You!
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Few things can anger you like betrayal. My pop-psychology observation: It takes a long time to build trust in a…