Productivity for Creatives: How to Fight Fear, Perfectionism, and Procrastination
·
Every creative person eventually discovers an uncomfortable truth: Productivity is not just about time management. It’s also about fear management.…
-
-
The Wrong Way to Pitch a Product—and What to Do Instead
·
If you want to sell a product successfully, you first need to pay attention to the person standing in front…
-
3 B2B Marketing Mistakes That Are Costing You Leads and Sales
·
I sat in my office chair, slightly stunned by what I’d just heard my client say. We were discussing the…
-
Why Attention Matters More Than Impressions in Marketing
·
Marketers love numbers. Open rates. Click-through rates. Page views. Video views. Social media impressions. Website traffic. Those numbers can be…
-
How to Find Buyers Who Actually Need What You Sell
·
Every business owner wants more sales. But before you spend more money on marketing, redesign your website, or launch another…
-
How to Handle Client Resistance to Change Without Losing Momentum
·
Hiring an expert is supposed to make business easier. A business owner brings in a marketing consultant, copywriter, web designer,…