Star Maker Marketing
Making You 'Slightly Famous'
Want to beat your competition? Establishing authority and becoming a recognized leader in your industry is crucial for long-term success. And by positioning yourself as an expert, you not only gain …
Continue Reading about Establishing Authority as a Financial Advisor With Effective Strategies →
Now that you’re more familiar with what a brand is, you may be wondering how to create one for your own business. This takes some time and intentional thought. You’ll need to find a quiet spot to …
In 2008, a cybersecurity company hired me to handle their marketing. One of my responsibilities was maintaining the email list. I didn’t know what I didn’t know back then. We had an old platform, …
Continue Reading about What Email Taught Me Over the Past 14 years →
I belong to a local photography club. Each month we have a photo challenge. This month's challenge: Wabi Sabi.I jokingly said, "I thought that was a spicy flavor!" The group laughed and the leader …
Recently, The Cowboy did the sweetest thing. He gave me an early birthday present. And it was such a serendipitous act. You see, for years I have wanted a computer-controlled cutting machine for …
My late father was a very successful manufacturer’s sales rep. I learned a lot from him about how to connect with a prospective buyer and initiate conversations. Often, he would repeat one of his …
Continue Reading about How to Get Your Prospective Buyer To Choose You →
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