Star Maker Marketing
Making You 'Slightly Famous'
Before we talk about lead magnets, you need to first have an opt-in form on your website. The purpose of having an opt-in form is to capture your website visitor’s contact information. Many …
Continue Reading about How to Create Lead Magnets That Get a Response →
An excerpt from an excellent book, The Business of Expertise by David C. Baker: Say that you’re an undifferentiated firm in San Antonio, TX. You’re buying these arguments and want to try your hand …
The only thing we have that we can’t make any more of... is time. - Dean Kamen, inventor and entrepreneur And no, Dean Kamen, the inventor of the Segway, did not fly off a cliff and die as he was …
Continue Reading about Is Your Website Visitor Doing the Time Warp Again? →
Over the past ten years, I’ve looked at a lot of websites and have written thousands of words for web pages. After awhile, you start to know what makes for a compelling, engaging website and what …
Continue Reading about The 5 Most Common Mistakes Business Owners Make With Their About Page →
Recently, I had a long-time subscriber leave my list. After visiting her website, I was saddened to discover that she is indeed a member of the Stuart Smalley Brigade. Stuart Smalley? In the …
Continue Reading about The Curious Tale of the Stumbling Stuart Smalley Brigade →
Home pages are the entrance to your website. Because of this, you want to make sure yours gives the very best first impression possible. Some may wonder why copywriting fees differ between a home …
Continue Reading about Why You Want to Rethink Your Home Page Copy for 2014 →
Get every new post delivered to your Inbox
Join other followers
