Stop Being Everything to Everyone: How to Make Your Website Sell
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A few months ago, I met with a man who wanted to launch his own video company. He was creative,…
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Building a Strong Foundation Series: Essential Elements of a High-Converting Financial Advisor Website
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Listen up—if you’re still limping along with a website that looks like it was built in the early 2000s, you’re…
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How to Create Lead Magnets That Get a Response
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Before we talk about lead magnets, you need to first have an opt-in form on your website. The purpose of…
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Positioning, Do You Have It?
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An excerpt from an excellent book, The Business of Expertise by David C. Baker: Say that you’re an undifferentiated firm…
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Is Your Website Visitor Doing the Time Warp Again?
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The only thing we have that we can’t make any more of… is time. – Dean Kamen, inventor and entrepreneur And…
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The 5 Most Common Mistakes Business Owners Make With Their About Page
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Over the past ten years, I’ve looked at a lot of websites and have written thousands of words for web pages. After…