Star Maker Marketing
Making You 'Slightly Famous'
Here’s more on my ongoing romance with putting the fire back into headlines. There are many times when I land on someone’s website and see some of the following prospect-killing moves. These are …
Continue Reading about 4 Ways to Lose a Prospect With Your Headlines →
The only thing we have that we can’t make any more of... is time. - Dean Kamen, inventor and entrepreneur And no, Dean Kamen, the inventor of the Segway, did not fly off a cliff and die as he was …
Continue Reading about Is Your Website Visitor Doing the Time Warp Again? →
I stood frozen on the wooden stage. About a hundred librarians tasked with hiring professional speakers for their programs stared back at me. I was desperately trying to prove that as a public …
One of the most common mistakes I see on web pages is so simple... so obvious... that it always surprises me. You’d think a company would realize their web page was missing a key ingredient. I …
Continue Reading about Is Your Business Missing Its Big, Fat Billboard? →
I have a huge crush on longform copy, also known as long sales copy. Claude C. Hopkins, who many see as the “grandfather” of copywriting, wrote an ad for Schlitz Beer that took it from #8 in sales to …
Continue Reading about 3 Quick and Easy Ways To Rock Longform Copy →
The quick and easy way headline is beyond a doubt, one of the most popular headlines around. Who needs complications in their life? Certainly not me and I bet you don't, either. We also don't like …
Continue Reading about Headline Deep Dive: The Quick, Easy Way Headline →
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