4 Common Headline Mistakes That Kill Conversions
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Your website headline has one job. To make the right person keep reading. That sounds simple, but many businesses get…
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4 Ways to Lose a Prospect With Your Headlines
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Here’s more on my ongoing romance with putting the fire back into headlines. There are many times when I land on someone’s website…
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Is Your Website Visitor Doing the Time Warp Again?
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The only thing we have that we can’t make any more of… is time. – Dean Kamen, inventor and entrepreneur And…
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The Day I Died Onstage
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I stood frozen on the wooden stage. About a hundred librarians tasked with hiring professional speakers for their programs stared back at me. I…
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Is Your Business Missing Its Big, Fat Billboard?
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One of the most common mistakes I see on web pages is so simple… so obvious… that it always surprises me. You’d think…
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3 Quick and Easy Ways To Rock Longform Copy
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I have a huge crush on longform copy, also known as long sales copy. Claude C. Hopkins, who many see…