There’s a well-known maxim in the freelancing world: Fast, Cheap, Good – Pick Two.

In other words, you might get a project done fast and cheaply, but it’s not going to be very good. Or you may get a high-quality project done fast but it’s not going to be cheap. And finally, you may get a project that is relatively inexpensive and good—but it’s not going to be fast.

All that to say that the bulk of AI-generated copy isn’t very good.

Sure, you can get passable copy that fills the gaps. But it’s copy that won’t turn heads.

It’s copy that is bland, soulless, and now… ubiquitous.

You can see it when the opening paragraph starts with “In the world where…”

Doesn’t your business deserve better?

Of course it does. This is where a skilled copywriter enters the conversation and dominates the room.

The truth is, AI can only regurgitate what already exists. It can curate data, but create content with just the right amount of intrigue? Unlikely.

For almost two years I have tracked AI and experimented with it, myself. Here is the one word missing from all AI content.

I.

I, meaning me. I, meaning you. I, meaning your business.

AI is generating copy from scraping whatever information it can from various sources, but YOU are the most important source that exists. If you’re using AI to write copy for your business, I do hope you’re massaging that copy like a well-trained Swedish masseuse.

AI-generated copy needs:

• Emotion to connect to your target market
• Tone of voice to match your company brand
• Conversational language

Most of the copy I’ve seen is deficient in all three, to one degree or another.

And it has no clue about your stories.

How can you trust a software platform to communicate your unique message?

Don’t only use AI.

Use AI combined with my editing talents. Together.

I’ll put the “I” back into your message, where it belongs.

By the way, all of this was written by yours truly, AI-free. Straight from the heart.

For more information about what I do, read on.

I am the Founder of Star Maker Marketing (formerly Maguire Copywriting).  Star Maker Marketing offers financial advisors and business owners the opportunity to share their expertise with ghostwriting services and book promotion marketing strategies through multiple channels.

I wrote the winning entry for the small business category for the Better Business Bureau’s Torch Award for Ethics, which led to local and national publicity for a Columbus cybersecurity company. I have written copy for Tripwire, a leader in cybersecurity (acquired by Belden for $710MM), Trainz (national leader in buying and selling collectible trains), My Patriot Supply, Cylance, an AI-based cybersecurity company (acquired by Blackberry for $1.4 billion), information marketers such as The Healthy Back Institute and Small Biz Lady, and dozens of mid-size companies and small businesses.

I am the author of The Maverick Advisor: The New Rules of Marketing for Financial Advisors and Consultants—Get Great Clients, More Respect, and the Fees You Deserve. I also am the co-author of Get Happy, Write Away. My written works also include several marketing eBooks on copywriting, content marketing, and email marketing.

I have appeared on 610 WTVN, WTTE FOX28, and my insights have been featured in The Columbus Dispatch and The Barefoot Writer. I have been a guest on numerous podcasts and at prestigious events, such as the Ohio Society for CPAs’ annual conference and the CPA Marketing Genius semi-annual event.

I hold a B.A. in Communication Art from the University of Cincinnati and has studied graphic design at the University of Dayton. An alumnus of the MorningStar School of Ministry, she served as Pastoral Advisor/Administrator there for three years. She is a past member of the National Speakers Association and Toastmasters, and a student of American Writers and Artists, Inc.

When not weaving my word magic, I enjoy exploring nature with my husband, Mickey, capturing its beauty through my Pentax DSLR KP. My life is a blend of creativity, insight, and a relentless quest for inspiration.