Star Maker Marketing
Making You 'Slightly Famous'
If I took a look at your email inbox, I bet it would look like mine. A hodge-podge of internal communications, promotional emails, sales emails, event invites, special offers, newsletters, and …
Continue Reading about The #1 Tip When Writing List Emails →
No matter how tempted you are to run with your preferences... don't. Read this first. Recently, Robert Rose, founder and chief strategy officer of The Content Advisory, published an article that …
Continue Reading about Your Customer Isn’t You… Or Your Staff →
Differentiate Or Die... Today, it is very hard to differentiate yourself according to products and services… because most companies offer the same thing. With today’s technologies, anyone can copy …
Continue Reading about The Only Way to Differentiate Your Business In A Crowded Market →
When I was a young girl, I often felt misunderstood. Didn’t matter if it was a teacher, friend, or my parents. I hated feeling as though what I was trying to communicate didn’t come across the way …
Continue Reading about Business Owners: A Communications 101 Primer for Getting New Clients →
This topic has been on my mind for a long time. The businesswomen I like and trust already know how I feel because I’ve talked to them about it. And I have to warn you: I’m going to step on some …
Continue Reading about 3 Ways Businesswomen Can Stop Self-Sabotage
And Excel In 2018 →
Recently, I met someone interesting at a networking event. He’s a real go-getter. On fire for his business and working hard. But his people skills sucked. He momentarily preened himself as he talked …
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