How to Build a Book-to-Business Ecosystem™ Around Your Thought Leadership
·
You may not have considered it before, but if you’ve written a business book or you’re thinking about writing one,…
-
-
What the Wright Brothers Can Teach Us About Smarter Marketing Strategy
·
The first successful airplane was invented by two brothers from Dayton, Ohio. As someone who lives not far from where…
-
3 B2B Marketing Mistakes That Are Costing You Leads and Sales
·
I sat in my office chair, slightly stunned by what I’d just heard my client say. We were discussing the…
-
The One Thing Every Successful Marketing Message Needs
·
Many business owners understand the importance of good written communication. They know their website copy, emails, brochures, ads, and sales…
-
Turn Employee Favorites Into a Powerful Sales and Marketing Tool
·
One of the most powerful marketing strategies is also one of the simplest: let your employees share what they genuinely…
-
How to Write a Value Proposition That Sets Your Business Apart
·
You already know your business needs to create value for customers and prospects. But creating value is only the first…