Headline Deep Dive: The News Headline
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The news headline is my favorite kind of headline. Or close to my favorite. It’s hard to decide. All I…
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Headline Deep Dive: The Self-Interest Headline
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Whatever I’ve learned about headlines started with John Caples. Caples was an advertising man. After leaving the United States Naval…
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4 Ways to Spice Up Your Headlines
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Headlines are a passion of mine. I’m always testing new headlines, reading other headlines, and studying classic headlines written by…
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Do You Have an e-Newsletter?
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Today is my e-Newsletter shipping day. I send it out on the second and fourth Tuesdays of the month. (Not…
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For Solopreneurs: How to Deal With Rejection
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Rejection is part of doing business in a highly competitive world. If you’re offering a product or service that others…
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Use Your Content Marketing To Initiate Change
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If you want your content marketing to increase sales, it needs to somehow promote change. Change is hard. No one…
