It’s tempting to look at the marketing technology landscape and think you have to do more. Research chatbots … Look into AI … Check out SMS marketing tools … Although these …
How to Use Your Brand Voice – Part Two
As promised, here is Part Two of how to use your brand voice in your marketing. Click here for Part One if you missed it. How to Use Your Voice In Your Brochures Often, business owners do the same …
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How to Use Your Brand Voice – Part One
After you’ve identified your voice, it’s time to let the world know about it! You want your voice to sing beautifully in everything you create to promote your business. Your website, printed marketing …
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How To Develop Your Business’ Voice
Have you heard about the social media team at Wendy’s, the fast-food restaurant? They’re known for their quick-witted responses on Twitter, with a little attitude thrown in. The restaurant chain …
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This Is One of the Strongest Marketing Emotional Triggers
Did you stop at Starbucks this morning for a cappuccino? How about hitting Tim Horton’s for a breakfast sandwich? Or maybe you stood in line for hours to get Apple’s newest iPhone. Why did you do …
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Why Tone of Voice is a Big Deal
What is “tone of voice?” I remember as a little girl, I first heard about it from my dad. “Don’t take that tone of voice with me!” The message was clear. If I pushed it, there would be unpleasant …
