Writing a lead-generation book is an excellent way for financial advisors to showcase their knowledge and expertise while also creating qualified leads. However, having a well-written book is only …
How to Create Autoresponders and Email Sequences
Recently I’ve been talking about lead magnets and how you need to connect your website’s opt-in form with your email service provider. You want to immediately connect with your new subscriber. …
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Why Tone of Voice is a Big Deal
What is “tone of voice?” I remember as a little girl, I first heard about it from my dad. “Don’t take that tone of voice with me!” The message was clear. If I pushed it, there would be unpleasant …
The Right Way to Build Trust
One of the most common requests I’ve had from B2B clients is to write their copy with a “trusted advisor” tone of voice. You know what I want to do with this pesky trusted advisor who keeps …
Got “Blog Fatigue?” Here’s How To Conquer It And Still Get Website Leads
So you’ve got a website. And a blog which you hope gives you website leads. But you feel something is missing... You may "sort of" update your blog every once in awhile. Other than your …
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CPA Marketing: It’s Time to Go Big or Go Home
For CPA marketing, you need some new moves... If you need some motivation regarding your CPA marketing, you've come to the right spot. Every once in awhile, I dish out some tough love. And today …
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