I'll be sharing some thoughts today on Moz's article on analyzing a million articles (yowza!). One of the things that Moz addressed was creating shareable content. And... long-form copy is shared …
3 Quick and Easy Ways To Rock Longform Copy
I have a huge crush on longform copy, also known as long sales copy. Claude C. Hopkins, who many see as the “grandfather” of copywriting, wrote an ad for Schlitz Beer that took it from #8 in sales to …
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