I talk a lot about so-called “gurus.”
Those who pretend to be an expert but are (as Texans say)… all hat and no cattle.
These types are often scammers whose only desire is to get you to part with your hard-earned dollars in order to buy their latest shiny object.
But there’s a flip-side to this that I hope you understand as you plunge ahead with building your own business.
It’s okay not to be the guru.
It’s okay to be unsure about something.
And what I mean by that is this: don’t allow your desire for perfection to keep you from sharing your brilliance with the world.
Perfectionism is deadly. It can kill the best of intentions before it even gets a chance to become something valuable.
The Cowboy and I just had a conversation about the word “process.” How people use this word instead of “think.” But in this case, I do think it’s the right word to use.
You need to process information on a daily basis that will help you move the marker toward the goal.
And whenever you try something new, it’s going to be a process.
You test out a new approach, throw away what doesn’t work (or at least put it on the back burner) and then focus on what does work and you improve it.
It’s what I do all the time with my own marketing and projects.
I’ve always loved the phrase, “paralysis of analysis.” Maybe it’s because I’m often guilty of it.
I can look at a particular challenge from all sorts of angles, anticipating what would happen if I did this… or this… or even that.
But I also realize there comes a time when I have to put down the analytical notes I’ve scribbled down and make the decision to just do something.
How about you?
Are you trying to figure out if you should move ahead with a new project, a new approach toward your marketing, or a new goal?
Today, make a promise to yourself that you’ll take action.
Just one step to make whatever it is a reality.
And if you do take that step, take another, and another.
Until before you know it, you’re processing successful stuff all over the place!
I also wanted to recommend checking out a great article by Grant Cardone, “Nobody Knows This…”
In it, he makes a shocking confession. But it will really make you feel good. Trust me.
So go ye forth today and kick some butt with your own greatness.
Let the world know and make no apologies for what you do well.
Marketing your services takes some nerve but the more you do it, the easier it gets.
If you’re unsure of where to start, let me know. I’m getting booked up already for March but have several solutions that can help.