It was hard not to be in awe during our past crazy election season.
There was a lot of wild stuff going on.
But whether you see Donald Trump as the best thing since sliced bagels or as Lucifer with a bad hairstyle… there are a ton of free marketing lessons here.
If you test these lessons with your own business, I guarantee you that you WILL see a difference.
Let’s go down the list, shall we?
#1 The Power of Being Transparent
One of the reasons I think Donald Trump captured so much attention is because he’s very transparent about what he’s doing.
At a campaign rally in Connecticut, he said, “Here, I have to rant and rave. I have to keep you people going. Otherwise, you’re going to fall asleep on me, right?”
When a business is transparent, it’s almost shocking. It makes an impact because usually everyone is in CYA mode.
#2 Speaking Your Mind
This is probably one of the biggest reasons for Trump’s popularity. He is very clear on what he thinks and why.
In a world where everyone works hard not to offend someone, speaking your mind can be extremely risky.
Yet it also can have a huge payoff.
When you infuse your business with your beliefs and state them clearly, with no apology… you will definitely attract the haters.
But you’ll also attract people who will be happy to find someone who believes what they believe.
And they’ll become loyal customers.
Might be worth incurring the wrath of a few, eh?
#3 Not Caring What Anyone Thinks
Trump has been asked to “tone it down” but he refuses. Like Popeye saying, “I ‘yam who I ‘yam,” Trump boldly marches to the beat of his own drum.
This, in my humble-but-true-opinion, is what separates the ‘wannabes’ and poseurs from the real players.
Those who want to be liked will rush to produce “Me-Too” products and services.
Whatever the other successful businesses are doing, the “Me-Too” people will try to imitate the winners and show they can do it better.
Except that approach is unexceptional.
And demonstrates lazy thinking.
Take Apple, for example. They could have played the “Me-Too” game by coming up with a snazzy new computer that used Microsoft’s operating system.
Instead, they developed a completely new system and a fresh perspective on using technology.
Or take Richard Branson and Virgin Airlines.
Branson didn’t care what the airlines at an airport thought when he secured a chartered plane he really couldn’t afford.
Or what they thought about him approaching the customers of those airlines with a better offer (since their flight had just been canceled).
He just said, “Screw it. Let’s do it.” And he did.
Having this mentality takes effort.
You gotta swim against the current.
You can’t worry about what people will say.
And it’s pretty much guaranteed they’ll say plenty.
But when you get right down to it, who is paying for your ride through life? Is it those who want to pound you back into a hole like the “Whack-A-Mole” game?
Or those who are searching for the unusual, the original, the rebel?
Do you want those who push back against the “business-as- usual” crowd because they know they can do better? I have a feeling you do.
If you’re ready for some risky marketing… the kind of marketing that will most definitely identify you as someone worth paying attention to… contact me.
I have my own secret stash of marketing secrets I’ll share with you.
Remember what the great Wayne Gretsky said. “You miss 100 percent of the shots you never take.”