On the first date with my husband, I was over the moon.
The Cowboy and I had already exchanged over 70 emails.
We had shared our lives with each other… our poetry… and our hearts.
So when I finally met him in person, I was already half-way in love.
We spent an evening having a nice dinner then heading to a local park for a night of stargazing.
Finally, the night was winding down. I needed to leave (since I had an hour’s drive ahead of me). He then told me that he wanted to see me again.
I definitely wanted to see him again, too.
And then I blurted out something that as soon as I said it, I wished I didn’t.
“This is great… I’d love to see you again, too. Usually I’m the ‘One-Date Queen!’”
GAAAHH!!
How pathetic could I get?!!
Well, luckily for me, my dear man laughed and still asked me out again.
My reign as a ‘One-Date Queen’ had finally ended.
Dating is hard.
It takes a lot for two people to meet and decide they like each other enough to want to continue the conversation. The point of the first date is to discover if you want that to happen.
And if the date is going well (at least from your perspective), then guess what you usually do?
That’s right. You start setting up the other person to ask you out for the next date.
Or you do the asking.
But the point is, you start to position your CPA practice in a positive light.
Marketing isn’t so different.
You have something of value to offer your prospective client. But you want to make a good first impression on that “first date.”
And the “first date” could be the first time someone lands on your website.
Or it could be a mutually arranged introduction at a networking event. Or it could be your “Welcome” email introduction someone receives when they sign up for your email list.
Does your first impression make the other person want a “second date?”
If you have people who are interested initially but then disappear quickly (from your website, your email list, your life…), then I’ve got good news.
For a limited amount of time (until December 22, actually), I’m still offering to take a gander at your email and give you some “dating advice.”
I’ll review your email (a “Welcome” email, an email to a prospect, an email to your list…) and let you know how you can improve it. All for less than a couple of tickets to the symphony.
Just $97 greenbacks. An incredible deal.
Other copywriters will easily charge you 3x – 4x that amount (sometimes more).
Why not give my inbox a jingle by sending an email? I’ll respond promptly so we can get your message out there as soon as possible.
So the next time a potential buyer gets your email, they don’t just shrug and kick it into their trash file.
They think, “Hmm. I like this. I want to know more. I think I want to take this business opportunity out for a really nice dinner and see what develops.”
I’m not guaranteeing you’ll get a sizzling steak dinner. But I have a feeling you’ll get more than a cold shoulder.
The clock is ticking on this offer.
Hop on it now so no one ever calls you the “Business One Date Queen.” ;-)
Making you the popular one…
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