You’ve might have heard a strange story awhile back regarding food.
Some cheese companies add a little too much filler (“to prevent clumping”) to their parmesan product.
The U.S. Food and Drug Administration found evidence that a cheese company was doctoring its 100 percent “Real Parmesan” with cut-rate substitutes such as wood pulp.
It’s called cellulose.
Adding 2% – 4% is acceptable.
But the parmesan from Walmart (Great Value brand) clocked in at a whopping 7.8%. Kraft had 3.8%.
Reminds me of watching my Italian great-grandmother hand-grate Romano cheese. She used one of those big, square metal graters.
As a little girl, sometimes I asked to do it and she let me as long as I was careful (I was).
Adding fillers and substitutes happen all the time. But when it’s discovered, people feel cheated.
Like clicking on “click bait” to learn something interesting and then finding out it’s just an ad for an expensive product for whitening teeth.
The alternative to adding fillers is to actually provide the real thing.
Make sure you deliver what you’ve promised.
In a world run by concepts and ideas, you want to be unique.
You want to deliver the real deal. No substitutes.
A solid way to do this is to have an ongoing supply of fresh ideas, waiting to be developed. Use those ideas in your business and prospective buyers begin to notice.
Your blog posts have substance.
Your insights are sharper than the average marketer.
You create content that is actually helpful.
Not just one more voice in an echo chamber.
You can find all sorts of ways to generate better content in my book, “The BIG Marketing Idea Book: Ignite winning IDEAS, get MORE hot breakthroughs – and ELECTRIFY your business IN JUST 30 DAYS.”
Use it and discover all sorts of ways to get real ideas out on the table.
It will make all the difference in the world for your marketing.
Oh, and by the way… I’ve included an honest-to-goodness, real-deal recipe for Italian sauce. Came straight outta the Old Country.
Helping you find your cheese…