Introducing a Mighty Marketing Tool You Likely Don’t Have
It’s a simple fact.
When your customers are presented with unclear, inconsistent, or muddled marketing messages, they instinctively say “no,” and move on.
The classic sales adage still holds true: A confused mind never buys.
However, creating consistent selling statements throughout a marketing campaign can be difficult.
Especially when you’re under the gun to produce a sales letter by the end of the day and an email sequence by the end of the week — not to mention a new website landing page that’s due ASAP.
There’s a service I provide that I admit I’ve not promoted enough.
Improve Your Marketing In As Little As Ten Minutes A Day
The more I’ve written copy for my clients, the more I realize they really need this service FIRST… before we dive into creating powerful marketing assets that will get results.
The product is called the “Master Message Guide.”
It’s a comprehensive document that contains all relevant marketing messages and statements about your product or service.
Its purpose is to serve as the master messaging document for those products and/or services. Once completed it then becomes a springboard from which you can write all the collateral marketing pieces connected to that product or service.
In order to create a Master Message Guide, I have to be very clear on your brand, your mission, and the purpose of your products and services.
Imagine having everything you need to create your marketing asset in one convenient document: your branding messages, key positioning points and more.
When you have this guide, you’ll be able to glance at it in minutes and know what you need to communicate in your web copy, your content marketing, your ads… and more.
This guide will be formatted with a Table of Contents so you can easily use it as a reference, quickly accessing the information you need… whenever you need them.
Most companies don’t have consistent messaging in their marketing.
And to be honest, I firmly believe many of them are leaving money on the table.
It’s why the Master Message Guide is so valuable.
Once you have it, you can then use it over and over again to guide the creation of your marketing assets (and avoid muddled messaging).
I currently have room in my schedule to work with two more clients on crafting such a guide.
If you’re interested, send me an email and let me know.
We’ll set up a time for a phone call and get started.