I admit I take a certain degree of pride that the first successful airplane was invented by two brothers from Ohio.
The Wright brothers, Orville and Wilbur, perfected their idea not far from where I live. Dayton, Ohio is just minutes away.
Others had tried to develop the idea of air travel.
Unfortunately they “crashed and burned.”
The other inventors’ mistake, as the Wright brothers accurately assessed, was that they focused on the engine. But the Wright brothers instead believed that “the flying problem” could be solved with pilot control.
In other words, the design of the plane needed to be the priority.
And they had the brilliant idea of watching birds fly (which of course makes sense).
They noticed that when a bird changed the angle on the tips of their wings, it would bank to either the right or left.
And that’s how the Wright brothers stumbled upon wing-warping, a way to obtain lateral control of an aircraft.
The idea of deliberately leaning, or rolling, to one side didn’t even enter into the minds of previous inventors.
Some believed the pilot wouldn’t be able to react quickly enough to wind disturbances.
But the Wright brothers wanted the pilot to have absolute control.
Allowing the pilot to access mechanical controls was the key toward getting the plane to turn in different directions.
This paved the way for other inventors, including Vincent Burnelli ‒ who in the 1920’s developed the “lifting body” design. He figured out the science behind the Wright brothers’ discoveries.
The Wright brothers are a great example of what happens when you stop paying attention to what everyone else is doing (which often is wrong) and instead, focus on the problem itself.
And… look at that problem from another angle.
This is how great ideas are born.
It’s what differentiates the leaders in an industry from their competitors.
Your industry may be mired in razzle-dazzle and essentially, ignoring what is really important to a customer. You can change that. All you need to do is to find the real problem, and then fix it.
The marketing gets a lot easier after you do that.
And speaking of ideas, if you don’t have The BIG Marketing Idea Book, you’re at a serious disadvantage from being able to smoothly fly over your competition.
Because your competitors just might have figured out that they need to focus on the problem itself.
Not what everyone else is doing.
And to figure out a solution to a problem, you need ideas.
Lots and lots of ideas.
The BIG Marketing Idea Book will help you find those ideas.
Need to test-flight some ideas for your marketing and copy?
Contact me. I’ll be happy to be your co-pilot, anytime.
Flying toward destiny…