Just before the Cowboy lassoed my heart, I was working at an in-house printing department for a financial company.
There was a guy, Vincent, who thought he was quite the ladies man.
He was married but bragged about having a mistress.
He would tease me all the time, attempting to flirt with me.
Then he said he could ‘have’ me if he wanted me.
I firmly said, “No. You couldn’t.”
And I’d look him directly in the eye as I said it, delivering the words with all the ice and steel I could muster.
Most guys would get my drift.
But he was oblivious.
Bounced around high on his own ego, completely ignorant of the fact that everyone around him thought he was a jerk.
Not exactly the kind of a man I was looking for.
Who really responds to this kind of cheap seduction?
But think about it.
Those desperate people who might get sucked in aren’t the types that usually stick around for a long-term relationship. It’s because they’re looking for the quick fix.
A lot… and I mean A LOT of marketing tactics I’ve seen over the years caters to exactly that type of desperate buyer.
Cheap pick-up lines…
That’s all these marketers know how to shell out.
Ah… now we’re talking about my Cowboy.
He knew how to get me to notice him without the bloated ego.
He wrote poetry to me.
Now not every woman may dig poetry but many do. The point is my guy took the time to properly court me. Perhaps a little old-fashioned by today’s standards, but I still believe it has value.
Your perfect customer is also looking for a little respect.
Not a “wham-bam-thank- you-ma’am” experience.
So as you think about your strategy for the rest of 2016, think about the ways you can properly seduce your buyer without making them feel cheap or as though they’re just another notch on your laptop.
I’ve got ideas.
And they include a lot more than writing sonnets.
Shall I compare thee to a summer’s day?
If you schedule a chat, we’ll compare a lot of things.
And get the ‘sweet somethings’ flowing that will leave your perfect buyer breathless… and wanting more.
Making your business more lovely and temperate…