Recently, I had a long-time subscriber leave my list.
After visiting her website, I was saddened to discover that she is indeed a member of the Stuart Smalley Brigade.
In the U.S., there’s a popular TV comedy program on Saturday nights called “Saturday Night Live.” One of the more popular skits was a mock self-help show called “Daily Affirmation with Stuart Smalley.”
His well-known quote:
“I’m good enough, I’m smart enough, and doggonit, people like me!”
It’s funny being said by the bumbling Stuart. Not so funny if you use this approach as the foundation for your website.
The woman who unsubscribed unfortunately could really have used my help. When I looked at her website, I found several glaring problems.
Problems that completely shredded her credibility as a service provider.
(For instance, if you have obvious typos on your business page, a prospect could wonder how well you pay attention to details.)
The other problem I saw (and it’s one of THE most common problems of a self-employed person’s business website) was a Stuart Smalley approach.
She thought her business website was the perfect place to talk about her involvement with an interpretive dance troupe.
I’m sort of kidding on that one. It wasn’t dance. It was another creative hobby. But my point is that your business website is not the place to feature what you do in your spare time.
Not unless it has something to do with your business… and even then, tread carefully.
Anyway. She lives in my town. Truly a lovely woman. But she’s clueless. I can’t even imagine how many website visitors she’s had who end up leaving, shaking their head.
Don’t be a member of the Stuart Smalley Brigade. Get your website into fighting form this year.
If you need help doing this, reach out.
I won’t give you a bunch of affirmations that don’t accomplish much. Instead, I’ll give you proven strategies that work.
Making your website good enough, smart enough, and one that doggonit… people will buy from.