I’m a huge Sean Bean fan (love the hashtag #DontKillSeanBean). And sometimes he has some great marketing lessons.
I recently watched the first season of “Legends,” where Sean plays the character Martin Odum.
Martin works for the FBI’s Deep Cover Operations division (DCO) and transforms himself into a different person to infiltrate criminal and terrorist groups.
One week he’s a stuttering, disillusioned construction worker who joined a dangerous militia group.
The next week he’s an international wheeler-dealer who specializes in brokering high-stakes “weapons of mass destruction” deals.
The bottom line is that Martin knows how to melt into another persona in order to get the information he wants.
But Martin has a problem.
He isn’t really sure he’s Martin.
A mysterious stranger intercepts him one night and tells him, “You weren’t supposed to remember!”
And Martin realizes his identity as ‘Martin,’ may not be true.
Like any good operative, Martin knows how to observe life. He notices the discrepancies, the “facts” that don’t seem to line up, the unusual behavior (even from his wife).
He notices key details that others miss.
If I could name one trait every marketer needs (and successful business), it’s a keen sense of observation.
So many marketers don’t pay attention to what’s in front of their noses.
For instance, I’ve been observing the Internet marketers and what’s working for them.
These are businesses that are pulling in $120K per month or $50 million dollars a year.
And you know what they’re doing that most B2B companies aren’t?
Actually, there are two things they’re doing and Martin Odum would approve.
1) Knowing exactly who their market is
2) Rigorously testing their message.
Once they’ve got a handle on who they’re trying to reach ‒ just like Martin Odum ‒ they become someone who can relate to that audience.
Then they test different approaches to see which kind of a sales message gets the best response.
Want to learn how to operate in stealth mode like Martin and discover the secret tactics of testing your message?
We’ll solve the mystery of your business’ true identity. And make you some major moola while we do it.
Cracking the code for you…