Because I’m a woman, I’ve heard plenty of bad pick-up lines.
Some are truly lame while others are brash and offensive.
But I understand why guys use them.
They’re fast. Easy. And will hopefully get a response.
After all, it’s not easy talking to a woman. It’s not easy to work a little to connect with her.
(But it’s worth it when you do.)
Which brings me to a popular trend I’ve been noticing in Ye Olde Marketing Worlde.
Most copywriters loathe them.
And it’s not for the reason you might think (that you’ll no longer need a copywriter).
It’s because copywriters know that the only people who are making money with templates are the ones selling you the templates.
Templates are the creepy, sleazy pick-up artists of the marketing world.
Their “one-size-fits-all” approach treats your prospect like a piece of meat.
As though your potential buyer deserves nothing more than a few cheap lines thrown her way.
And here’s where it gets really wacky.
You’re told you can “customize” the template. But really… how customized can a template message be?
I can spot templates a mile away. In fact, years ago, another opportunistic copywriter tried to hire me by promising that I could whip out the copy fast by using his templates.
Because you see, I’m not into bringing my clients into a “one night stand” with a prospect.
I’m not interested in giving my clients copy that might give their prospect a few cheap thrills but gives them nothing of substance.
(And believe me… all great relationships are built on a foundation of substance.)
I’m only interested in creating copy that will build a quality, long-term relationship that will have my client’s perfect customer committed to him or her for a very, very long time.
That’s what it’s all about, people.
And you don’t get that kind of a relationship with pick-up lines.
I’m your CLV (Customer Lifetime Value) Connection.