Recently, a well-known marketing friend of mine (we’ll call him Ted), had a potential legal issue.
Another business stole his logo and brand.
He had a logo done by an online design site. You know… the kind where clients post their project and a group of designers compete by submitting spec designs.
Now between you, me and the water cooler, I think these types of sites are a crapshoot.
It’s like Fiverr.
Sure, you might get lucky and get some decent creative.
But more likely than not, you’ll get bad product delivered by amateurs.
The following is a cautionary tale:
Ted is gearing up to take his fledgling brand to go big…
Conferences… masterminds… coaching…
Then suddenly he gets a message from a friend of his who tips him off about an up-and-coming online marketing business that is using a name and brand that looks almost identical to Ted’s.
Check Your Budget
Long story short:
The look-alike marketing business used the same designer from the design site Ted used.
When you head for those “Mickey D’s” shops online (where you along with everyone else can order a Quarter Pounder with cheese and get the exact same hamburger that’s been served to thousands) you can’t expect originality.
You get average.
Ted realized that when you use such sites…the sites that aren’t paying top dollar for their work, you can’t expect them to be 100% original.
What became crystal clear was that someone took the same design they used for Ted’s winning entry and thought they could win another bid using the same basic design without changing very much.
Not a bad attempt on the part of the designer who obviously was trying to cut corners so he could make more money faster.
But here’s the double-dip raspberry-chocolate-chip scoop:
- If you run a business, and you want to really stand out from your competition…
- If you don’t want to look like an “also-ran”…
- If you want your target market to take you seriously and recognize how uniquely brilliant you are…
…then don’t head to a cheap Mickey D’s and expect to get juicy, choice prime rib meat.
My House Special
I’m offering you something special.
And to be honest, I can only make it accessible to a few people, primarily because I have several large projects I’m working on and more are in the pipeline.
I’ll give you a tiny taste.
What I’m offering is a delicious, slow-roasted Prime Rib that is beautifully marbled, hand-trimmed and perfectly aged.
Not a McDonald’s hamburger.
It’s for the business owner who is selective about what he or she consumes… and only wants the finest and best.
The business owner who knows they don’t want to appear as cheap hamburger but as the “fine dining experience” they truly are.
If that sounds like you, let’s start cooking. Schedule a call.