Dr. Peter Venkman: What I’d really like to do is talk to Dana. Dana? It’s Peter.
Dana Barrett: There is no Dana, there is only Zuul.
Who ya gonna call?
I know they’ve finished making a remake
of the classic film, “Ghostbusters.”
I’m just not sure I want to see it when
it’s released next year.
I mean… how can you top Sigourney Weaver
getting possessed by some evil alien demi-god?!
I’m watching a TV series that features
interviews with some of Hollywood’s most
Ivan Reitman, director of the original “Ghostbusters”
shared a story of how the movie’s plot evolved.
Turns out Sigourney Weaver caught
Reitman’s eye (he almost chose Julia Roberts
for the character).
So they’re sitting in his office and she says,
“You know, this character Dana… she should
be possessed at some point. And she should
act like one of those stone dogs!”
Then she jumped on his couch and started
howling like a dog.
(Too bad we don’t have footage of that
What does this have to do with marketing?
Plenty. It shows that marketing
is a mixture of good intentions
while leaving a lot of room for improvisation.
Reitman had to completely rework the
ending of the film, but as you know (if you’ve
watched the movie, and if you haven’t, go
rent it right this second…), it was golden.
There may be a “Sigourney Weaver”
next to you right now. Someone to bounce
some ideas off of and see what sticks.
Hmm. I wonder who that could be?
And no, there will be no howling. Cheering,
maybe. But no howl.