In the business world where selling and persuasion
are the modern-day Coliseum games, there
there are a lot of “gladiators” who get all the press.
Guys like Zig Ziglar.
Or Harry Browne (his book, “The Secret of Selling
Anything,” written almost 50 years ago is a
secret weapon that should be in your arsenal).
Or Tom Hopkins.
Or Brian Tracy.
And the list goes on.
But if I were to name the best, I’d go with
Sir Winston Churchill.
Because he was the master of overcoming his
unpopularity with the British people
who opposed him replacing the more optimistic
Neville Chamberlain as prime minister.
And he ended up “selling” U.S. President
Franklin D. Roosevelt on helping Britain fight
Hitler’s relentless war in Europe… securing vital food,
oil and munitions via the North Atlantic shipping routes.
Both knew that if Hitler took Britain, then there was a
very good chance the U.S. would be next.
Selling is about showing someone the outcome,
no matter how terrifying.
In fact, the more terrifying, the better. Because
your prospects and customers – for better or
worse – will NOT be motivated by painting lovely
pictures of rainbows and unicorns.
Your audience is too smart for that. They know the
world is an unfair place. Instead, they’re searching
for businesses that will give them an advantage.
Are you positioned to be their secret weapon?