One of the things that Moz addressed was creating shareable content. And… long-form copy is shared more often than short copy.
Which means your 400-word blog post is likely not gaining traction.
I struggle with the same thing but have developed a formula for writing long copy. I’ll share it today on the latest Periscope — plus, will take any relevant questions and answer them as best I can.
Tune in! Add the Periscope app to your iPhone or Android and then follow me at @MRMaguire.
I’ll see you at 2:00 PM EST!
For those who missed the video, you can watch the replay here: