I’m having an email conversation with a client. He wants to be known as a “rock star” in his industry.

I told him it was ironic we were talking about “rock stars” because [themecolor]I just wrote a post about it on Monday.[/themecolor]

Although it is a noble desire to want your business to be seen as an industry leader, the real rock star is your customer.

As an example, take Apple. Clearly they’re a rock star in the technology world. They have raving fans. Their newest products receive global attention. And their products just work.

But what they’ve done to reach that status is to make computers that are easy to operate and are beautiful to behold.

Easy. Simple. It just works.

Bottom line: it makes life simple for those of us who would rather not fight with our computers or electronic devices but have them do what we want them to do, when we want them to do it.

As Jack Sparrow would say, “Savvy?”

So when you review your business goals for 2014 including your mission statement, realize that what is truly important is how you will make your customer feel. How will you improve your customer’s life?

Do that and you’ll become the rock star you’ve always wanted to be.