The quick and easy way headline is beyond a doubt, one of the most popular headlines around. Who needs complications in their life? Certainly not me and I bet you don’t, either. We also don’t like so-called “solutions” that take hours and hours to implement.
I cannot stress enough how the average consumer is hungering for quick and easy. The catch is, if you offer something that is advertised as quick and easy, then it better be.
Otherwise, you’ll lose the trust of your customer and it’s likely they won’t give you another chance. They just don’t have the time.
If you have a product or service, study it to see how it would make someone’s life easier. This is the beginning of building your quick and easy positioning statement and will help create the headline.
What is a quick and easy headline?
A quick and easy headline promises your reader that you have a product, service, or system that will make life simpler by giving them something they want. We see this now with cloud computing. It’s a quick, easy way to store and access digital files. With mobile devices becoming more popular, how can that not be an appealing proposition? It is and has launched successful services such as Dropbox and Google Drive.
Here are some examples:
Who Else Wants Kissable Lips In 5 Minutes?
Why These Vitamins Can Make You Feel Energetic Longer Than An Expensive Cup Of Espresso
How To End Money Worries With These 3 Quick and Easy Tips
If you noticed, you can create a quick and easy headline with a question or a statement. Each headline, though, focused on giving the reader something they wanted: softer lips that weren’t chapped, more energy, financial security.
One of my favorite websites is [themecolor]http://www.mailchimp.com[/themecolor]. Mailchimp is my own email service provider but the reason I also love them is because they’ve mastered the quick and easy approach for headlines and their content marketing offerings.
Their headline used to be:
Easy, Email Newsletters
Send Better Email
How could you not love such simplicity?
With their first headline, it presented a quick and easy way to do something. Most people are confused with email service providers. There are so many to choose from and then once you choose an ESP, you have to figure out the dashboard, how to create an email, what options you have, etc., etc.
Mailchimp successfully communicated to the reader that their service was easy. And it is, from top to bottom.
So how did their newer headline improve things?
The verb “send” has the implied “you” in it. I think it’s quite brilliant, actually. A very simple headline that 1) tells the reader that they’ll be able to send, not just good email… but better email and 2) it acknowledges that what a prospect may be sending at this moment is complicated, perhaps ugly in design or not offering the analytics that have become necessary to track successful email campaigns.
All this to say: you do not need to have the words “quick and easy” in your headline. It can be implied with the right words.
How to write a quick and easy headline
First, understand what consumers want:
- Money (make it or save it)
- Retirement security
- Excellent health
- Easier chores
- More free time
- Reduce weight
- Freedom from worry
These are a few effective motivators when it comes to creating headlines. You also want to ask the following questions:
- What is the problem my prospect experiencing now (in relation to my service or offering)?
- What do they hate about finding the solution?
- What would make things better?
For instance, we’ll take the plumbing industry.
What is the problem the prospect is experiencing now? The sink is stopped up.
What do they hate about finding the solution? Having to call around to find a plumber that can come quickly and get the job done and won’t cost an arm and a leg.
What would make things better? Finding a plumber that had a fast way to schedule the appointment, who arrived on time, and whose pricing was clear and affordable.
So a possible quick and easy headline could be:
Schedule An ABC Plumber Online… Plus Get A Free, Quick Estimate!
Such a headline will tell the reader that they can get their solution by both using an online scheduling system and also get an estimate at the same time. Quick and easy! That would make life much simpler and remove the headache of hiring a plumber.
Anything you can do to make your reader’s life more comfortable and friction-less will endear you to his heart. I love Mailchimp not just because they have a cute monkey as their mascot, but because they offer an email system that is quick and easy.
Find a way to do that for your prospect with your headline and you’ll have a quick and easy way to grow your business.
The Headline Deep Dive Series