If you weren’t able to join us for the free conference call on Monday, November 26, you can access the audio recording.
I will let you know that the call I originally recorded actually didn’t happen. I managed to mute myself and then recorded…. nothing! So when you hear me at the beginning of the call apologizing, you’ll now know what that’s all about. :-)
Nevertheless, I covered lots of material during the call. Here’s what you’ll learn:
The most misunderstood part of a web page
I cover my “passion” on this one. If your web site doesn’t have this, it makes it more difficult for your target audience to “get” you.
Why many websites fail to attract the business they want
I cover four points in this section. I describe the mistakes that some business websites make when trying to put their best foot forward.
How to improve SEO ranking
If you didn’t catch my post on this, I talk about [themecolor]here[/themecolor] and on the call, plus what is really the “secret sauce” to getting ranked on Google.
Why you must become an investigative journalist
Two journalistic traits will serve you well as you reach out to your perfect customer. If you develop these traits, your business will thrive.
A copywriter’s “secret” to writing copy that will hook your target prospect
This is a time-tested principle of good copywriting. It’s simple, but yet so many times business owners overlook it when writing for their webistes.