One of the most common requests I’ve had from B2B clients is to write their copy with a “trusted advisor” tone of voice.
You know what I want to do with this pesky trusted advisor who keeps everyone enslaved to his boring ways?
Throttle him. Pummel him.
Take him around the back of some empty warehouse and go all Ronda Rousey on him.
Now I know what you’re thinking.
“Hey, Maguire. Didn’t you say that trust was going to be a big deal for this year’s marketing strategy? Why all the hate for the trusted advisor?”
And you’re right. I did say that.
However, there a lot of ways to build trust.
And really, it isn’t just built with words.
It’s built with action.
And that’s why I get slightly (!) annoyed with the idea of “the trusted advisor.”
It’s as though businesses think that if their marketing language can sound trustworthy, then that’s what will position them as the best choice for their prospect.
This reminds me of when I was a single lady.
Looking for decent men to date.
They weren’t easy to find. I remember a guy friend giving me a great piece of advice.
“When it comes to trust, don’t trust what a guy says he will do. Trust what he does.”
A brilliant piece of advice I’ve since applied to different situations.
Love. Business. Friendships. Partnerships. Everything.
Words are important.
But what is really important is doing what you say you’re going to do.
With digital marketing, there are some smart ways to build that trust. And I just released some of them. I call them “Firestarter Packages.”
They’re not cheap. However, if you’ve been busy and have had absolutely zero time to plan these types of marketing initiatives, I’ve got great news.
I put together the most effective types of marketing packages that are engineered to improve customer engagement and increase sales.
These packages are meant to put your marketing on a semi-autopilot mode. Much of the copy can be reused time and time again. Even repurposed.
I’ll give you plenty of ideas if we decide to work together.
Meanwhile, grab ‘em while they’re hot!
Stoking the ‘Mo-Money Train’ engine…