When is the best day to send your emails?
At the end of the day, every email campaign is a little different. So consider the following as a good starting point to figure out your own email marketing strategy but remember it’s not written in stone.
You really need to test various days/times for sending an email to see which performs the best for your audience.
And what will work brilliantly for one brand may only have limited results for your brand. Again, testing your marketing will show you what works well.
Thus, you can’t just accept the data from a single study as being completely authoritative.
First, there is this analysis from MailChimp on the optimal email send time.
When it comes to the best day to send email, they discovered that it was Thursday, which narrowly beat Tuesday.
But it’s important to point out that Monday, Wednesday, and Friday weren’t all that far behind.
The only major drop-off would be the weekend.
Other marketing platforms such as Coschedule also found that Tuesday, Wednesday, and Thursday were the best days to send email.
As for the optimal time of the day to send email, MailChimp found that it’s 10 am in the recipient’s own time zone. HubSpot’s data suggests a similar finding but says 11 am is ideal.
This makes sense since it’s when many office workers start to check their email around this time.
However, realize that when “everyone” does something a certain way, it opens up an opportunity to do something different. I know a highly successful marketer who sends his weekly emails on Sundays and he does well with this schedule.
Examining prior studies like the ones I referenced earlier is a good place to start and should give you a rough idea of which days and times are most favorable for an open rate across the board.
Remember there is no one-size-fits-all approach. Every brand is just a little bit different.
That’s why you’ll want to make the effort to experiment. It will pave the way for a higher open rate.
Your goal is to get as many subscribers as possible to open your emails. This will ultimately allow you to convert the highest percentage of them into actual customers, which is the name of the game.