Long ago, when I was single and swimming around the dating pool, I met a man who caught my eye.
He asked me out and I accepted. I anticipated a nice evening with him.
Like most women going on a first date, I spent hours deciding what to wear.
Everything from clothes to jewelry to shoes… Even the perfume I wore. All of it was carefully chosen.
I wanted to be memorable.
So imagine my surprise (and disappointment) when after all that effort, he took me to the Golden Corral buffet restaurant for dinner.
He was cheap in other ways, too.
Like going to the movies and wanting to sneak in his own stale popcorn instead of buying the theater’s freshly popped popcorn that yes – was more expensive but definitely tasted better.
Now compare this to my Cowboy, who did something for our first date that immediately impressed me.
We were both driving about an hour to meet at a mid-way point.
He found a few nice restaurants in the area and sent me the information.
He asked for my preference and once I told him, he made the reservation.
There’s a huge difference between going to a Golden Corral versus going to a nicer restaurant.
Nothing wrong with the Golden Corral.
It’s fine for lunch or dinner with the family.
But when you want to impress a date? Not gonna happen.
See, there’s a life lesson here that translates very well into the business world. Your prospective buyer isn’t impressed with you taking them to the Golden Corral for a first date, either.
And what I mean by that is this: your buyer isn’t easily impressed. She’s one tough cookie to sell to.
She’s already had a bunch of cheap companies try to woo her with clumsy words.
She’s looking for companies who prove they value her business.
Who are willing to invest their resources in order to get her attention ‒ and keep it.
How do you do this?
Banks used to offer a free gift if you opened a new account with them. New customers received preferential treatment.
You better believe your prospective buyer is evaluating the value of whatever it is you’re giving them, too.
Going above and beyond “the usual” is noticed.
And your output is in direct correlation to your input.
Said another way, the amount of time and money you invest in something will be returned to you eventually – sometimes by even 10x the amount.
My Cowboy won my heart for life.
What about your prospective buyer? Are you looking to create a lifetime relationship or just a quick sale?
The former has the potential to make your business very, very successful.
The latter will have your first time/last time buyer dismiss you as an amateur.
They’ll look for true love elsewhere.
If you need help figuring out how to woo your perfect customer, let me know.
You won’t have to buy them diamonds, but we’ll make them feel like royalty. Guaranteed.
Helping your business sparkle in the sun…