Years ago, I had the opportunity to attend a free live event that featured a well-known speaker from the inspirational film, “The Secret.”
I was excited and looking forward to it. The guy seemed so down-to-earth and approachable.
So I hustled to a downtown hotel conference room after work and listened to him. I’ll call him Mr. J.
Mr. J gave a fair presentation. I think what stuck in my mind the most was that he was drinking some green concoction in a special bottle onstage. He said it was better than coffee.
But what shocked me was what happened after his presentation.
He gave a strong call to action to buy his book, which was being sold in the back of the room.
Now professional speakers already know this, but the “back of the room” sales (BOR) are usually more lucrative than the speaking fee.
In this case, since it was a free event, I knew Mr. J was depending heavily on motivating people to buy his stuff.
But how he did it was awful.
He literally was screaming from the stage, yelling at everyone to not just walk… no… RUN to the back of the room to grab his books and CDs before they were gone! Do it NOW or else life just isn’t worth living!!
And for the poor saps still sitting in their seats after the presentation, he ripped into them.
“What are you DOING still sitting there?!! GO!! Go NOW! Your future awaits! And if you want it to be prosperous, you need to get back there NOW and grab your copy of my book!!”
Oy, veh.
Motivating people to take action is hard work. No doubt about it. It’s why copywriters are paid the big bucks.
I’ll give you a free tip: You don’t get people to buy your stuff by yelling at them.
It’s not high-pressure or obnoxious tactics that get people to part with their hard-earned dollars.
In fact, that usually gets you ignored.
It’s by making a case for what you offer.
And making that case is a very involved process.
Yelling is easy.
Screaming at people to do what you want them to do is a fairly straightforward proposition.
But it’s rarely effective.
One way to make sure you’re heard is by being crystal-clear with your offer and why it matters.
And the most effective way to make an impression upon your prospective buyer is to develop a plan and execute it consistently.
I have a program I’ve developed to help small businesses and entrepreneurs do this.
It attracts people to your website and then creates momentum for them to stay engaged.
If you’d like to learn more, schedule a 15-minute informative chat with me and I’ll fill you in.
No yelling. No screaming. Just a pure meeting-of-the-minds marketing conversation.
If you feel stuck with your marketing, then this just might be the droid you’re looking for.
Yours for winning ways…
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