If you go to prison, you really want to keep a low profile.
Don’t stir up trouble.
But many prisoners have their own rules of engagement. And they don’t take kindly to child molesters.
Which is why it’s no surprise that Jared Fogle, the convicted sex offender who used to be Subway’s main spokesperson, recently got a royal beatdown in the prison yard.
And from a 60-year-old man, no less.
Steven, the man who did the beating, was ticked off (I guess!).
He says too many child sex predators are housed in the low-security facility. And Fogle was just the last straw.
The hashtag #BeatFresh was even thrown around.
Nice.
You know, beatdowns happen in business, too.
Take the popular TV reality show, “The Profit,” starring Marcus Lemonis, a business investor and consultant. He chooses a business to help, invests money in it, and then makes all kinds of changes in order to make it more successful.
For instance, he tried to help a candy company. And it turned out to be a nightmare.
The two women running the company came across as awful people, especially when they fired a loyal, smart and hard-working employee who has cancer.
You want to talk about a “beatdown” on the Internet?
Oh. My. Gosh.
People from the show flooded the Google review page for this business and left a boatload of negative reviews.
912 bad reviews. Most of them giving the company 1 star. Plus plenty of comments condemning the company.
How can you return victorious from this kind of a marketing “beatdown?”
It ain’t easy.
You have to do some deep soul-searching and work on marketing basics. You also need to engage in a lot of positive customer experiences in order to prove your business is trustworthy.
There’s that trust aspect, again.
Just realize that every time you open the doors to your business, whether literally or figuratively, you have to prove to your buyer why she should choose you.
The never-ending question is this: “Why should I give you my hard-earned money?”
That is the heart of marketing.
Find those answers and you’ll find your marketing magic.
But you and I know that good marketing isn’t luck. It takes careful strategy and consistent work to make it successful. My clients realize this, even if they didn’t before.
If you want in on discovering how to make your marketing sing like an Irish tenor, reach out.
I have a marketing coaching program that will pull it all together for you and deliver the results you want.
If you’re tired of getting a “beat down” in the marketplace, now is the time to plan for your winning comeback.
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