Recently, the Cowboy and I watched “Legally Blonde.”

Reese Witherspoon plays the cheerful and friendly Elle Woods.

She was dumped by her boyfriend because he was heading to law school. He felt she’d hold him back from his career goals.

So Elle decides to apply to Harvard Law School, too.

She gets in and ends up surprising everyone by actually being smarter than her “dumb blonde “appearance looks.

For instance, she pulled a classic re-framing sequence in the film when she saved poor “Dorky” David Kidney from being humiliated in front of some girls.

You see, he stumbled as he tried to ask one girl for a date.

Crash and burn, baby.

He was in flames.

Now pay close attention.

Because this scene is all about positioning.

Anyone who is single will relate.

Dating is a game.

And like any game, there are rules.

Some may not like the rules.

Some may think they can break the rules.

But 99% of the time, these rules guide the chances of someone either hitting a home run or striking out.

So poor David is standing there, feeling like a loser because the girl just completely crushed him.

“Girls like me don’t go out with losers like you…” 

Ouch.

Elle happens to overhear the conversation as she walks by. Suddenly, she’s inspired.

She wheels around, marches over to David, slaps him hard across the face, and then says this:  “Why didn’t you call me? We spent a beautiful night together and I haven’t heard from you since.”

David looks unsure as he slowly says, “I’m sorry?”

Elle snaps back, “Sorry for what? For breaking my heart, or for giving me the greatest pleasure I’ve ever known and just taking it away?”

David pauses. “Both?”

Then Elle delivers her close, “Well, forget it. I’ve spent too much time crying over you.”

Then she turns and stomps away while smiling to herself.

And the girl who before was mocking David says,  “So, when did you wanna go out?”

This is so powerful, yet many marketers don’t realize its potential.

Basically, most people aren’t interested in something until they see someone else is interested.

And if that someone else is a respected person or a celebrity, all the better.

There’s a way you can do this for your own business but it’s not for the faint of heart.

If you’re looking for the answer, check out this page very carefully.

If it sounds like we may be a good fit, follow the directions to download the questionnaire and email the completed form to me. We’ll then schedule a phone consultation.

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