“Get the f*** in the car you piece of f****** disgusting s***.” 

This is a sordid tale.

And a cautionary one.

On January 19, 2016, a video appeared on YouTube that showed 30-year-old Dr. Anjali Ramkissoon, a neurology resident at Jackson Memorial Medical Center, ranting and cursing in a drunken rage.

She was quite put out with an Uber driver who refused her service.

Last I checked, the video already had received 7,832,442 views.

All witnessing a promising medical career going down in flames.

Ramkissoon is a fourth-year resident employed by Jackson Health System, and has been placed on administrative leave, effective immediately.

I just read an update. On April 22, 2016, the news reported that she was fired from her job.

It’s sad watching the video.

At one point, she hopped into the front passenger side of the car and refused to get out.

Threw everything in the car out the window.

I mean… the girl tore that car up.

All I could think about was all the years of hard work, long days and likely longer nights… all evaporating in a POOF of desperate, stale alcohol breath.

Reminds me of the 1982 Don Henley song, “Dirty Laundry.”

I make my living off the evening news
Just give me something
Something I can use
People love it when you lose
They love dirty laundry…

As someone very wise said, “It takes years to build up trust, and only seconds to destroy it.”

The Internet only magnified an issue companies have wrestled with for centuries:

Reputation Management.

It’s the maintenance of a company’s reputation.

Some may call it brand management – how your  market perceives your company’s brand.

And what often saves a company is simply admitting their mistake and making an effort to rebuild customer trust.

In a way, it’s why I’m so bullish on email marketing.

Because emails can build trust.

And if anything happened that tainted my brand, I would immediately use email to apologize and make things right.

Email should be part of your marketing on a regular basis.

You don’t want to be caught with your pants down if something negatively affected your brand.

Why not schedule a call?

Consider this a free consultative call, worth $300.

We’ll discuss how to avoid killing your brand and instead, breathe new life into it.
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Photo credit: Infomastern via Foter.com / CC BY-SA