Jerry Maguire is one of my absolute favorite films.
Love this movie.
If you remember, Jerry had an “aha” moment that led him to write a mammoth manifesto that quite simply, was a game-changer. Literally.
He was a sports agent and it changed his game in a HUGE way. Closed some doors but opened a lot more.
So I’ve been giving some thought to developing my own manifesto. The following are a few considerations.
I have a feeling that earning trust with your prospects, customers and clients will be a HUGE theme for this year and beyond.
Earning trust isn’t new.
Since the dawn of time, salespeople have realized they had to earn the trust of a potential buyer long before the Internet came onto the scene.
But with the advent and ease of the Internet, a lot of marketers have gone down the road of hype.
Shoving clickbait out there and just bad messaging…
But guess what?
There’s this little development that came out last year and caused advertisers and marketers to shake with fear and trembling.
Marketers were quaking and shaking in their expensive boots.
The cause of such hand-wringing and quaking?
None other than the dreaded ad blocker.
Those clickbait banner ads caused a whole heap o’ trouble and now people are (justifiably) fed up with digital ads.
(Don’t even get me started on the types of ads that block part of an article or sneakily expand on the page.)
Talk about intrusive.
About 20 years ago, when the Internet was really starting to rock ‘n roll, marketers were told they were now dealing with a new medium and a new way to reach the market.
Those TV commercials, radio ads and even newspaper ads?
We were told that marketing was going to be different.
With the Internet, it wasn’t about interrupting someone’s focus and trying to gain their attention with whiz-bang tactics.
Now it was about engagement.
Attracting a prospect.
Pulling them in, not pushing them in.
So here’s my question: Is it working?
I’ll answer my own question.
I don’t think so. At least not as well as some TED talkers said it would.
People are blocking out ads.
They’ve been using ad blockers for some time but last year when Apple jumped on the bandwagon with content- blocking Safari extensions in its iOS9 update, it got more attention.
It seems marketers took that “interruptive” TV advertising approach and knocked it up ten levels.
There are now some sites I no longer visit because the page takes for-evah to load because of all the ads.
And mobile ads? Ugh. Even worse.
So here’s the thing. I predict that this year and beyond, a lot of businesses are going to realize they need to build trust with their audience.
And the way to do this isn’t by shoving cheap, lame-o ads in their face as they’re trying to read an article. There are better ways to get attention and it doesn’t require you getting all gussied up and hanging out on a street corner.
I’ve developed a system that I believe is a much better alternative.
I believe it will not only get your business the kind of clients you want, but clients who will stay with you over the long haul. It’s too involved to describe here.
But if you schedule a 30-minute chat, I’ll be able to explain it in detail.
It’s not for everyone.
Only for those who are ready to take a risk with their marketing and know it’s time to zag when everyone else is zigging.
Showing you the money…