One of the most common mistakes I see on web pages is so simple… so obvious… that it always surprises me.
You’d think a company would realize their web page was missing a key ingredient.
I mean… it’s like trying to bake a cake and then forgetting the flour.
That kind of obvious.
The mistake?
No headline for the page.
And “Welcome!” doesn’t count as a headline.
Here’s the thing:
Your website visitor is bizzzeee.
She has a ton of stuff on her plate and she’s zooming along like a kid on a razor scooter.
She’ll stop on your page.
Glance at it.
Skim the content.
Then POOF!
She’s gone if there is absolutely nothing that grabbed her attention.
Headlines are the marquee of your blockbuster copy.
It’s the big, fat billboard on the side of a busy highway saying, “Hey! Slow Down and Eat Something! Next Exit!”
So here are 4 simple headline formulas:
All About the Reader:
What they need to know, how to do
something amazing or how to do something
that seems basic but is secretly difficult
New, New, New!
Introducing something, A fresh new way
to do something things you can learn
from something that is new. People love
to discover things that are new.
Make ‘Em Wonder
Raise curiosity by using unexpected
ideas, include “you” as in, “are you
making these common mistakes…?”
Or “How I Turned $1000 Into a
Multi-Million Dollar Business in Two Years”
The Dead Simple Way To Do…
Make things easy and simple,
bring clarity and focus to a complex
problem, save time and money by
doing this quick and easy thing.
Those are a few ideas to get your headline-machine chug-chug-chugging along.
Think of the road construction flag person, holding up a sign that says, “SLOW DOWN.”
That is the purpose of your web page headline.
Give ‘em a taste of what lies ahead. Grab their attention.
Then reel ‘em in with the rest of your copy.
If you want a fuller explanation, download my free report 4 Classic Headline Types That Can Give You Content Marketing Success.
You can use these very same formulas for creating powerful, compelling headlines for your web pages, too.
And of course if you need help, flag me down. I’ll make it simple and easy for you. Promise.
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