I visit a lot of websites. As I help my clients improve their copy, I visit their website and their competitors’ websites. In addition to viewing marketing messages, I also track the user experience for a website.

Over the past 19 years, I’ve noticed what grabs my attention and what doesn’t. And what grabs my attention is simple.

Clarity.

Clarity comes in all shapes and sizes. Design, copy, bonus offers — all are important when you want to grab your visitors’ attention.

Here are 3 simple ways you can improve your website:

Determine your mission and hammer it home.

What is your specialty? Is it introducing people to WordPress? Offering software-as-a-service to entrepreneurs and startups? Providing fast-paced workouts for young professionals? Determining who can benefit from your expertise is the first thing to do and the rest of your web design will follow.

This is when knowing your customer is especially important.

When you know who you’re trying to reach and why, your marketing will have more focus and clarity. Make sure your target market is hungry for what you have to offer, too.

It’s the difference between a team rocking the court versus an early departure from “March Madness.”

Create a clear design that attracts attention.

This means stay away from putting all your web copy into a 10pt font size.

Make your headlines between 24-30pt font. Large font grabs attention.

Medium size fonts for copy will also grab attention. Use font sizes above 12pt.

Use different colors for your headlines to make them stand apart from the main copy. Use the bold and italic style to help certain words pop and make an emphatic point. Most web copy is too small because most people are trying to use as much space as possible. However, we want to make it easy for our perfect customer to read, not harder. Which brings me to my next point:

Use shorter paragraphs.

This is probably the toughest challenge for an expert to overcome because they have so much information to share! But trust me. Use the paragraph break after a few sentences. Even separate one line that you really want to emphasize by placing it in its own paragraph.

Make the “About Me” and “Contact Me” obvious.

When people visit your website, they want to know who you are, how long have you been in the game or if you have any funny stories.

Simply said, they’re looking to get to know you.

Don’t bury your “About Me” page at the bottom of your home page. (Really. Don’t.)

The same can be said about “Contact Me.” In fact, have several ways to be contacted (email, phone, mail). Have a regular “Contact Me” page, and then also a form to sign up for your emails. You need to have several ways people can contact you because people do scan a page and may miss your one and only way to reach out.

Use these tips and your website will stand out and will attract visitors. Keep swinging!