If you’re a new reader, you may not have heard me say this yet:
Don’t guess… test!
When creating copy for your website (and I admit it’s easier to test website elements than print), you want to play with certain aspects of your design to see which one gets the better conversion rate.
I came across this excellent article demonstrating how just changing the call to action button text on an opt-in page increased the conversions. By changing the text to say “Make Me Famous” instead of their previous version which said “Click Here To Continue Reading,” the site’s conversions increased by 8.39%.
You may ask, “is that good?” Let me put it this way. Any increase in your conversion rate is a good thing!
Let’s say this site was getting on average 25 opt-ins a month. A 8.39% increase would add 2 more opt-ins per day, which would equal 60 extra people opting in per month (2 x 30 = 60).
Wouldn’t you like to get 60 extra people join whatever it is you’re doing in one month’s time? Heck yeah!
So test away. Use engaging copy in your call to action copy, including the button text. Appeal to your target market’s needs, whether it’s making them more money, saving money, or improving their lives in some way.
This is an easy and simple way to test your copy. Are you testing your copy? Small changes such as this can yield big results.